Everyone's Watching TV. Time to Fix the Advertising.

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. More eyes are glued to cable news and TVs are staying on, all day, even on weekdays. Consume...

On-Demand Webinar: Leaning into TV during the time of COVID-19

Our VP of Analytics, Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with TVSqu...

Matt Hultgren talks navigating changing world of TV analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketin...

All attribution is wrong (but do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

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