3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...

3 questions every marketer must ask to measure TV performance

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

On-Demand Webinar: Leaning into TV during the time of COVID-19

Our VP of Analytics, Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with TVSqu...

Matt Hultgren talks navigating changing world of TV analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketin...

All attribution is wrong (but do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

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