I Hate "Brand" ... Yeah, I Said It.

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

6 Marketing Lies DME Companies Shouldn’t Believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Manufacturing 101: 3 Rules for All The Right Moves

First of all, congratulations for making it to the manufacturing phase! That means you already got e...

Entrepreneurs: How to Say Goodbye to Your Product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America  For most entreprene...

8 Ways to Do Retail Right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America  Scaling your busine...

Amazon: A Business Owner’s Friend or Foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America 

7 Ways to Tell Your Product’s Ready to Scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

Why It Matters That Grandma’s Shopping Online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

How to Test Your Way to the Top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

How to Name a No. 1 Brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

Meet the Minneapolis Shop Behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...

Marketing Architects Creates #1 Cane Brand, Then Sells It Off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media Fascinated with Ad Agency-Turned-Product Developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

Why Your Business Plan Should Fit on a Napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...

The HurryCane Blog Series: From Napkin to #1 Selling Cane in America

Check out Marketing Architects' HurryCane blog series, where we  share incredible product developmen...

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