Matt Hultgren Talks Navigating Changing World of TV Analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibilit...

Omnichannel Marketing = More Loyalty

Brands must break down online and offline silos to meet consumer expectations.

The Omnichannel Marketing Series: Overview

Before you make another major business decision for 2016, there’s something you should know.

The Omnichannel Marketing Series: Avoid Single Transactions

Want to sink your teeth into a delicious example of omni-channel marketing in action?

The Omnichannel Marketing Series: Channel Splintering

Are all of your marketing channels working in concert to captivate prospects and seamlessly turn the...

The Omnichannel Marketing Series: Don't Reinvent the Wheel

Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and your ad c...

Related Posts

Boost Marketing With Storytelling

For memorability and emotional connections, nothing beats a good story.

The Online-Offline Tug of War

Don't let an online-offline tug-of-war impede your marketing effectiveness.

Brand + Performance Marketing: Better Together.

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For consume...