Big tech's assault on our memory, and why your brand should care

Digital memory has become increasingly abundant in our modern world, and increased reliance on digital memory has had an inverse effect on our own ability to remember.

TV ad spending will have declined again in 2019. Is your sky falling?

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from $71 bil...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Big wins with small budgets on game day

With performance-based TV advertising, even modest budgets can score big results.

Remnant isn't what I thought it was

  “Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always l...

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Reality check: TV by the numbers

As marketers, we’re wary of marketing messages. As each new player in the media game enters the cour...

What is programmatic TV and will you like it?

In the ever-changing world of digital marketing, television has transformed leaps and bounds. Until ...

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