Everyone's Watching TV. Time to Fix the Advertising.

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. More eyes are glued to cable news and TVs are staying on, all day, even on weekdays. Consume...

How to successfully attract political-year ad dollars

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Why Mike Bloomberg will win the 'Toilet Bowl'

First things first. Due to all the potential marketing issues around the upcoming game, I will be re...

TV ad spending will have declined again in 2019. Is your sky falling?

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from $71 bil...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Remnant isn't what I thought it was

  “Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always l...

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Big wins with small budgets on game day

With performance-based TV advertising, even modest budgets can score big results.

Reality check: TV by the numbers

As marketers, we’re wary of marketing messages. As each new player in the media game enters the cour...

What is programmatic TV and will you like it?

In the ever-changing world of digital marketing, television has transformed leaps and bounds. Until ...

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