3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...

What is addressable TV advertising – and is it right for my brand?

You’re relaxing at home. The evening’s top prime time drama plays on TV.

Why brands are buzzing about Local TV (and why you shouldn’t trust it)

In a typical year, advertising spend usually winds down during Q3. But 2020 is hardly a typical year...

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Why Mike Bloomberg will win the 'Toilet Bowl'

First things first. Due to all the potential marketing issues around the upcoming game, I will be re...

TV ad spending will have declined again in 2019. Is your sky falling?

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from $71 bil...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Remnant isn't what I thought it was

  “Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always l...

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

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