Conversion 101: Solving a Common, Costly Problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew that. What you may not know is that there’s an incredibly common conversion problem that ...

Big Wins with Small Budgets on Game Day

With performance-based TV advertising, even modest budgets can score big results.

Remnant Isn't What I Thought It Was

  “Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always l...

This President's Day, Get the Most From Your Benjamins.

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV Media Buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Reality Check: TV By the Numbers

As marketers, we’re wary of marketing messages. As each new player in the media game enters the cour...

What is Programmatic TV and Will You Like It?

In the ever-changing world of digital marketing, television has transformed leaps and bounds. Until ...

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