Matt Hultgren Talks Navigating Changing World of TV Analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibilit...

Touch of Modern Launches TV Campaign

  Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Brand + Performance Marketing: Better Together.

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...

How ESP Can Improve Your TV Campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...

Boost Marketing With Storytelling

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Brand + Performance Marketing: Better Together.

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