3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

More people watch TV ads with their ears than eyes.

Originally published by MediaPost. 

The most expensive thing about producing a TV commercial is producing the WRONG TV commercial.

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

Touch of Modern launches TV campaign

  Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Brand + performance marketing: better together.

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...

How ESP can improve your TV campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...

Boost marketing with storytelling

For memorability and emotional connections, nothing beats a good story.

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...

How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you can learn a l...