Matt Hultgren Talks Navigating Changing World of TV Analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibilit...

6 Digital Tools That Will Transform Direct-to-Consumer Brands

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

Engaging Millennials with TV Advertising

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

How AI Chatbots Are Changing TV Advertising

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

A Love Story: Direct Response + Mobile

Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...

Meet Abbot. The Future of TV Conversion.

We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...

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