It's Not Google's Fault They Arbitrage Your Marketing Results

Originally published by Adweek.  It's time to make search a priority for the C-suite. If you search for the phrase “the greatest invention of all time,” you’re reminded of achievements from ...

It's Not Google's Fault They Arbitrage Your Marketing Results

Originally published by Adweek.  It's time to make search a priority for the C-suite. If you search ...

The Supreme Secret to TV Advertising Success: Move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

9 Ways You're Wasting Your TV Budget

U.S. brands will spend approximately $70 billion on broadcast advertising this year, with TV compris...

The Online-Offline Tug of War

Don't let an online-offline tug-of-war impede your marketing effectiveness.

Who's Influencing Your Customers?

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

Shaking Up Generational Stereotypes

3x more millennials are watching TV compared to YouTube.

What Category Disruptors Can Teach Your Brand?

Three strategies to catapult your growth at any stage

Is TV Advertising Dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer Experience (CX) Takes Center Stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

How Your CMO Can Beat the Odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

What Your Marketing Plan Can Learn From Your Fridge

Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go along with...

How to Declare War on Your Ad Agency

 Do you find yourself avoiding your ad agency’s calls because you’re tired of another combative conv...

Online Marketing Not Working? Try This.

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.

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