Conversion 101: Solving a Common, Costly Problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew that. What you may not know is that there’s an incredibly common conversion problem that ...

I Hate "Brand" ... Yeah, I Said It.

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

It's Not Google's Fault They Arbitrage Your Marketing Results

Originally published by Adweek.  It's time to make search a priority for the C-suite. If you search ...

The Supreme Secret to TV Advertising Success: Move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

9 Ways You're Wasting Your TV Budget

U.S. brands will spend approximately $70 billion on broadcast advertising this year, with TV compris...

The Online-Offline Tug of War

Don't let an online-offline tug-of-war impede your marketing effectiveness.

Omnichannel Marketing = More Loyalty

Brands must break down online and offline silos to meet consumer expectations.

Who's Influencing Your Customers?

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

Shaking Up Generational Stereotypes

3x more millennials are watching TV compared to YouTube.

What Category Disruptors Can Teach Your Brand?

Three strategies to catapult your growth at any stage

Is TV Advertising Dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer Experience (CX) Takes Center Stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

How Your CMO Can Beat the Odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

6 Marketing Lies DME Companies Shouldn’t Believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Manufacturing 101: 3 Rules for All The Right Moves

First of all, congratulations for making it to the manufacturing phase! That means you already got e...

Entrepreneurs: How to Say Goodbye to Your Product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America  For most entreprene...

8 Ways to Do Retail Right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America  Scaling your busine...

Amazon: A Business Owner’s Friend or Foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America 

7 Ways to Tell Your Product’s Ready to Scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

The Omnichannel Marketing Series: Overview

Before you make another major business decision for 2016, there’s something you should know.

Why It Matters That Grandma’s Shopping Online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

How to Test Your Way to the Top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

The Omnichannel Marketing Series: Avoid Single Transactions

Want to sink your teeth into a delicious example of omni-channel marketing in action?

How to Name a No. 1 Brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

The Omnichannel Marketing Series: Channel Splintering

Are all of your marketing channels working in concert to captivate prospects and seamlessly turn the...

The Omnichannel Marketing Series: Don't Reinvent the Wheel

Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and your ad c...

What Your Marketing Plan Can Learn From Your Fridge

Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go along with...

Meet the Minneapolis Shop Behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...

Marketing Architects Creates #1 Cane Brand, Then Sells It Off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media Fascinated with Ad Agency-Turned-Product Developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

Why Your Business Plan Should Fit on a Napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...

The HurryCane Blog Series: From Napkin to #1 Selling Cane in America

Check out Marketing Architects' HurryCane blog series, where we  share incredible product developmen...

How to Declare War on Your Ad Agency

 Do you find yourself avoiding your ad agency’s calls because you’re tired of another combative conv...

Online Marketing Not Working? Try This.

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.

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