3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...

3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...

Why brands are buzzing about Local TV (and why you shouldn’t trust it)

In a typical year, advertising spend usually winds down during Q3. But 2020 is hardly a typical year...

Everyone's Watching TV. Time to Fix the Advertising.

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. Mo...

Social distancing behaviors and habits: What business leaders need to know

COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale. Our s...

And, you were part of the solution.

As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories are begi...

The changing role of the CFO - and new skills for the job

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive Officers wh...

I hate "brand" ... Yeah, I said it.

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

It's not Google's fault they arbitrage your marketing results

Originally published by Adweek.  It's time to make search a priority for the C-suite. If you search ...

The supreme secret to TV advertising success: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

9 ways you're wasting your TV budget

U.S. brands will spend approximately $70 billion on broadcast advertising this year, with TV compris...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...

How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you can learn a l...