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Marketing Architects Announces Major Rebranding

TV Advertising Agency Marketing Architects Announces Major Rebranding

The agency shares their investment model and focuses on using TV to reach major milestones in recent rebrand.

6-18-19

MINNEAPOLIS -- [BUSINESS WIRE] Marketing Architects, a Minneapolis-based TV advertising agency, announced today a key rebrand to reflect their focus on using television to help companies reach major milestones. The new brand includes the agency’s decision to fully communicate the upfront investment they make in each of their client’s campaigns.

Chuck Hengel, Marketing Architects’ CEO, commented on this decision, “As we have continued to invest in our TV platform, we have seen tremendous growth in new clients that are disrupting their respective categories and traditional industries by utilizing our model. As the debate over the proper application of television as a key marketing channel continues to grow, we decided it was time to fully share our beliefs in how to use TV to successfully drive business results.”

Marketing Architects has been investing upfront in client campaigns for over 22 years. This includes a full investment in each client’s creative, conversion, and analytics costs, allowing every element of their TV campaign to be fully integrated and optimized. This model has led to numerous breakthroughs in campaigns and many successful, long-term client relationships.

It’s no secret that marketers are fighting an uphill battle when adding television to their marketing equation, and heavy debate exists around the correct way to approach TV. Through this rebrand, Marketing Architects is taking a stand to communicate the necessity of looking at the larger effects of TV. This stems from their core belief of approaching TV marketing as its own beast, separate from the way marketers think of investing in and measuring their digital spend.

“We do not measure TV success for our clients on an immediate performance basis only,” said Hengel. “Instead, we look at TV as a full-funnel marketing channel, where the real value comes from building a brand and achieving major business results such as raising stock price, increasing brand recall, improving customer loyalty, raising capital, and more.” 

Hengel added, “This rebrand positions Marketing Architects as an agency focused on helping companies reach major milestones using TV. Our clients’ sustained success is proof of this positioning, and we look forward to continuing to improve our offering and staying focused on our mission to deliver these results through TV.”

The rebranding includes a new company website that reflects the new positioning, a simplified logo, updated imagery that seeks to represent the power of TV as both a performance and brand-building channel, and updated communications to share business results with the marketing industry.

Chuck Hengel
Chuck Hengel
Founder & CEO

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