With performance-based TV advertising, even modest budgets can score big results.
This Sunday, more than 100 million people will tune in for the Big Game. Many will tune in to see if Belichick and Brady can win their 9th Lombardi Trophy. Even more will enjoy the commercials.
The average 30-second spot during the game on Sunday now costs $5 million or more, according to the CNBC. And that’s just to purchase the air time. The New York Times reports advertisers typically spend $1 million or more for ad creative, and another $1 million to build “pre-airing” buzz via social media.
It’s a hefty price tag that few brands can afford.
Plan for your big game
For the rest of us, whose budgets are far more modest, television can still score a touchdown. Try these proven plays as you prepare your 2019 strategy.
Whether your Big Game takes place on a single Sunday in February, or every day when your target consumers watch their favorite shows, this approach to TV advertising can help your brand score with measurable sales and revenue.
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