It’s evident: the modern day consumer is in control. What does that mean for your business? It means you must make some adjustments or you are not going to grow.
Consumers demand a deal, want more buying options and have shorter attention spans. They need it fast and won’t even respond like we want them to. We give our toll-free number and our website URL, and they ignore us. They turn to Google, Twitter and Youtube first, and then they decide what’s next.
So how do you profit from the contemporary consumer? Here are four business-changing DR marketing trends every CEO should be considering:
How will you harness the power of the modern day consumer?
What are your DR marketing strategy priorities? I know you have an entire business to run, people to lead and investments to consider. You must enter the right markets, create in-demand products, set smart strategy and execute brilliantly. But consider the new reality: the consumer now has control of one aspect of your business, and your marketing department just swelled into the millions as a result.
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