Subscribe to this pageOver the past two months at Marketing Architects, we have seen some tremendous leaps forward in customer response and conversionin the form of web attribution from Direct Response TV campaigns.
Over the past two months at Marketing Architects, we have seen some tremendous leaps forward in customer response and conversionin the form of web attribution from Direct Response TV campaigns.
This week marks a milestone in the Marketing Architects data-center infrastructure which reached a goal of 100% of all possible servers being virtualized into its private cloud supported by VMWare vSphere.
One of the most exciting moments in Direct Response Marketing is when a conversion breakthrough triggers a multi-channel “ripple effect” that creates waves of profit for our advertisers. The challenge that many direct-to-consumer marketers face is increasing the probability and frequency of finding those breakthroughs.
When I moved into the business of direct response, I was really compelled by the possibilities I was seeing for message testing in the often underutilized and under appreciated medium of radio – a highly efficient channel that allows you to rapid test real messages with real consumers.
