Radio is a targeted channel, giving you access to some of the most valuable consumers out there. Despite the myth that radio doesn’t convert, with the right solutions in place, direct response radio can be one of the highest converting channels in your portfolio.
Cloud plays a vital role in enabling Direct Response Marketers to test consumer response to products by incurring minimal upfront investment.
Agile development matches the mindset of Direct Response Agencies, producing predictable results quickly and providing a rapid feedback mechanism.
Marketing Architects takes a direct response to software defects, creating focus and driving efficiency through an intense Bug Bash
The foundations for successful Direct Response solutions on the web are fundamentally the same as those on air. There are four critical success factors that must be accounted for to ensure you are putting your customers in control.
Most ad agencies no more have a data-center than they do a software development team. We are different. Marketing Architects uses technology as a core business strategy.
Last week we introduced a new member to the Marketing Architects Technology team, Jason Sexton. Jason runs infrastructure for us – both Datacenter and Desktops. Jason shares my passion for order and structure and so we have been working together to bring an increased level of rigor to our datacenters.
Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.
The consumer is in control. We know that now. What does consumer control mean for your business?
A recent article in Advertising Age discussed how marketers are turning call centers into revenue centers. Many of Marketing Architects’ clients are already at that stage,thanks to our Vocé platform.
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