Subscribe to this pageI frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
I frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
The power of direct response is once again proven to be held in an amazing equation – the relationship between product, price, offer, call-to-action, creative, media, and conversion.
I found myself making this statement recently to the head of analytics for one of our clients. They were surprised by this statement. It goes against what many have been told or led to believe about broadcast advertising, and radio in particular. But in reality… Frequency actually hurts response!
What if brand TV advertising and direct response could come together? Marketing Architects was rooted in direct response, but we’ve seen an influx of business that would have been previously labeled traditional brand advertising.
