TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé, providing the greatest insight about consumers in real-time and helping to route calls to the most appropriate agents.
TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé, providing the greatest insight about consumers in real-time and helping to route calls to the most appropriate agents.
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His answer was “It’s not the customer’s job to know what they want.”
Why is it that truly great leaders seem to get right to the point? In my view, bold clarity does not take more than a few words.
I don’t understand why the marking and advertising industry spends 99% of its time writing about all things technology. It’s not that I don’t agree they may be the most important changes to track – from new mobile marketing platforms and social networking applications, to iPads and operating systems – this is certainly where much of the action is found.
Marketing Architects uses an in-depth analytics process to understand consumer behavior.
Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.
The consumer is in control. We know that now. What does consumer control mean for your business?
A recent article in Advertising Age discussed how marketers are turning call centers into revenue centers. Many of Marketing Architects’ clients are already at that stage,thanks to our Vocé platform.