Subscribe to this pageI frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
I frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
The power of thinking like a customer never becomes more apparent than when you actually become your own customer.
Over the years I have found that many “experts” in modeling are really good at making the simple, complex. But it doesn’t have to be.
