Media: Reach out and touch 300 million someones.
You want to go big. So how do you get your product in front of the ears and eyes of your most profitable customers? The harsh reality is that even today’s remnant rates won’t make the P&Ls work for most entrepreneurs. So we spent the last decade building unique relationships with the country’s leading TV and Radio networks to galvanize a proprietary “sub-remnant” rate class. The result is a ridiculously efficient media platform allowing you to test small, and then scale huge.
We’ve placed over 3 billion dollars of Direct Response media for over 600 products. That’s a lot of big ideas.