Know our KNOWledge

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The consumer is in control. We know that now. What does consumer control mean for your business?

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A recent article in Advertising Age discussed how marketers are turning call centers into revenue centers. Many of Marketing Architects’ clients are already at that stage,thanks to our Vocé platform.

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Much of the direct response community avoids radio. Marketing Architects CEO Chuck Hengel explains why that’s unwise.

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Marketing Architects CEO Chuck Hengel is addicted to the challenge of direct response radio.

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The difference between great radio creative and less than great radio creative, and what it means for a client’s bottom line.

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Brian Riker has joined Marketing Architects, a leader in direct response advertising solutions, as Vice President of Media Buying Services. Riker will lead Marketing Architects’ team of strategic media buyers and planners.

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Marketing Architects, a leader in direct response advertising solutions, announced today the addition of six new employees to its growing pool of talent.

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