The consumer is in control. We know that now. What does consumer control mean for your business?
The consumer is in control. We know that now. What does consumer control mean for your business?
A recent article in Advertising Age discussed how marketers are turning call centers into revenue centers. Many of Marketing Architects’ clients are already at that stage,thanks to our Vocé platform.
Much of the direct response community avoids radio. Marketing Architects CEO Chuck Hengel explains why that’s unwise.
Marketing Architects CEO Chuck Hengel is addicted to the challenge of direct response radio.
The difference between great radio creative and less than great radio creative, and what it means for a client’s bottom line.
Brian Riker has joined Marketing Architects, a leader in direct response advertising solutions, as Vice President of Media Buying Services. Riker will lead Marketing Architects’ team of strategic media buyers and planners.
Marketing Architects, a leader in direct response advertising solutions, announced today the addition of six new employees to its growing pool of talent.