When I moved into the business of direct response, I was really compelled by the possibilities I was seeing for message testing in the often underutilized and under appreciated medium of radio – a highly efficient channel that allows you to rapid test real messages with real consumers.
To a high degree, entrepreneurs are born, not made. You are either naturally comfortable with beginning things that have no clear outcome, or you are not. But don’t worry, if you are not a natural entrepreneur, it does not mean that kind of business is not right for you.
What if brand TV advertising and direct response could come together? Marketing Architects was rooted in direct response, but we’ve seen an influx of business that would have been previously labeled traditional brand advertising.
TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé, providing the greatest insight about consumers in real-time and helping to route calls to the most appropriate agents.
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His answer was “It’s not the customer’s job to know what they want.”
Why is it that truly great leaders seem to get right to the point? In my view, bold clarity does not take more than a few words.
I don’t understand why the marking and advertising industry spends 99% of its time writing about all things technology. It’s not that I don’t agree they may be the most important changes to track – from new mobile marketing platforms and social networking applications, to iPads and operating systems – this is certainly where much of the action is found.
Marketing Architects, a leader in direct response advertising solutions, won the 2010 Electronic Retailing Association (ERA) Moxie Award for Best Direct Response Radio Campaign. This honor marks the agency’s fourth consecutive win in this category, and the sixth overall since the program’s inception in 2003.
Have you ever stopped short of advertising on TV because of the high cost of testing on that platform? It doesn’t have to be that way. Here’s how.
Marketing Architects uses an in-depth analytics process to understand consumer behavior.
Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.
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