Know our KNOWledge

So, I’m reminded of the importance of the authenticity of claims.
Direct response demands no less, and actually much more from us.

Marketing Architects takes a direct response to software defects, creating focus and driving efficiency through an intense Bug Bash

The foundations for successful Direct Response solutions on the web are fundamentally the same as those on air. There are four critical success factors that must be accounted for to ensure you are putting your customers in control.

Most ad agencies no more have a data-center than they do a software development team. We are different. Marketing Architects uses technology as a core business strategy.

MINNEAPOLIS, MN–(Marketwire – May 5, 2011) – Marketing Architects, a leader in direct response advertising, announced the launch of their Product Lab today.

Authentic loyalty is built by connecting to what’s relevant and meaningful to your stakeholders, thereby triggering them to do more of what positively impacts your organization. If you’re not taking the time to look at your business differently—through the loyalty lens—then you are leaving revenue on the table. After all, you too are in the business of loyalty marketing.

If you’re an entrepreneur building a direct response company, you hear all sorts of talk and claims about the importance of “strategic media”. However, the strongest advocate for your success will focus on the far more critical questions that you must address first.

I found myself making this statement recently to the head of analytics for one of our clients. They were surprised by this statement. It goes against what many have been told or led to believe about broadcast advertising, and radio in particular. But in reality… Frequency actually hurts response!

Most executives would say the result is the only thing that matters. CEO’s are paid to drive sustainable, long term, profitable growth for their business. The consistent pressures they endure create an environment that is almost impossible to focus on anything but the result. I firmly believe that the result is critically important, but should never come at the expense of the behavior required to achieve it.

Last week we introduced a new member to the Marketing Architects Technology team, Jason Sexton. Jason runs infrastructure for us – both Datacenter and Desktops. Jason shares my passion for order and structure and so we have been working together to bring an increased level of rigor to our datacenters.