Subscribe to this pageThis week marks a milestone in the Marketing Architects data-center infrastructure which reached a goal of 100% of all possible servers being virtualized into its private cloud supported by VMWare vSphere.
This week marks a milestone in the Marketing Architects data-center infrastructure which reached a goal of 100% of all possible servers being virtualized into its private cloud supported by VMWare vSphere.
Cloud plays a vital role in enabling Direct Response Marketers to test consumer response to products by incurring minimal upfront investment.
In radio advertising, the difference between a successful or failed direct response campaign could come down to the toll free number.
Seems odd to say, but a strong upfront is not necessarily a bad omen for Direct Response TV (DRTV) advertisers.
For the life of me, I can’t understand how Direct Response (DR) continues to be such a mystery to most marketers. I see it as the most accountable and transparent means to market products and services.
Agile development matches the mindset of Direct Response Agencies, producing predictable results quickly and providing a rapid feedback mechanism.
As marketers, all too often we allow a simple truism to escape us. Especially in our advertising messages.
One of the most exciting moments in Direct Response Marketing is when a conversion breakthrough triggers a multi-channel “ripple effect” that creates waves of profit for our advertisers. The challenge that many direct-to-consumer marketers face is increasing the probability and frequency of finding those breakthroughs.
Social media network amplification provides an interesting approach to generating impressions
Ever since I can remember, I have been challenged with defending the relevance of radio. However, in the end, it’s the results that speak volumes.
