Subscribe to this pageSocial media should only be used to accelerate the momentum of your direct response campaign – it can’t be the driver of it.
Social media should only be used to accelerate the momentum of your direct response campaign – it can’t be the driver of it.
Over the past two months at Marketing Architects, we have seen some tremendous leaps forward in customer response and conversionin the form of web attribution from Direct Response TV campaigns.
The power of thinking like a customer never becomes more apparent than when you actually become your own customer.
Cloud plays a vital role in enabling Direct Response Marketers to test consumer response to products by incurring minimal upfront investment.
Social media network amplification provides an interesting approach to generating impressions
The foundations for successful Direct Response solutions on the web are fundamentally the same as those on air. There are four critical success factors that must be accounted for to ensure you are putting your customers in control.
Most ad agencies no more have a data-center than they do a software development team. We are different. Marketing Architects uses technology as a core business strategy.
The consumer is in control. We know that now. What does consumer control mean for your business?
