Technology

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Radio is a targeted channel, giving you access to some of the most valuable consumers out there. Despite the myth that radio doesn’t convert, with the right solutions in place, direct response radio can be one of the highest converting channels in your portfolio.

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The power of thinking like a customer never becomes more apparent than when you actually become your own customer.

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This week marks a milestone in the Marketing Architects data-center infrastructure which reached a goal of 100% of all possible servers being virtualized into its private cloud supported by VMWare vSphere.

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Cloud plays a vital role in enabling Direct Response Marketers to test consumer response to products by incurring minimal upfront investment.

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Agile development matches the mindset of Direct Response Agencies, producing predictable results quickly and providing a rapid feedback mechanism.

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Social media network amplification provides an interesting approach to generating impressions

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Marketing Architects takes a direct response to software defects, creating focus and driving efficiency through an intense Bug Bash

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Most ad agencies no more have a data-center than they do a software development team. We are different. Marketing Architects uses technology as a core business strategy.