Subscribe to this pageSuccess, not excuses. Guidance and vision, not false promises and generalities. Skin in the game? We give it. The entrepreneur needs it. And working with crazy, passionate founders is what it’s all about.
Success, not excuses. Guidance and vision, not false promises and generalities. Skin in the game? We give it. The entrepreneur needs it. And working with crazy, passionate founders is what it’s all about.
So, I’m reminded of the importance of the authenticity of claims.
Direct response demands no less, and actually much more from us.
To a high degree, entrepreneurs are born, not made. You are either naturally comfortable with beginning things that have no clear outcome, or you are not. But don’t worry, if you are not a natural entrepreneur, it does not mean that kind of business is not right for you.
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His answer was “It’s not the customer’s job to know what they want.”
Why is it that truly great leaders seem to get right to the point? In my view, bold clarity does not take more than a few words.
I don’t understand why the marking and advertising industry spends 99% of its time writing about all things technology. It’s not that I don’t agree they may be the most important changes to track – from new mobile marketing platforms and social networking applications, to iPads and operating systems – this is certainly where much of the action is found.
Have you ever stopped short of advertising on TV because of the high cost of testing on that platform? It doesn’t have to be that way. Here’s how.
Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.
