Leadership

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Success, not excuses. Guidance and vision, not false promises and generalities. Skin in the game? We give it. The entrepreneur needs it. And working with crazy, passionate founders is what it’s all about.

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Most executives would say the result is the only thing that matters. CEO’s are paid to drive sustainable, long term, profitable growth for their business. The consistent pressures they endure create an environment that is almost impossible to focus on anything but the result. I firmly believe that the result is critically important, but should never come at the expense of the behavior required to achieve it.

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To a high degree, entrepreneurs are born, not made. You are either naturally comfortable with beginning things that have no clear outcome, or you are not. But don’t worry, if you are not a natural entrepreneur, it does not mean that kind of business is not right for you.

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Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.