Funding

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Success, not excuses. Guidance and vision, not false promises and generalities. Skin in the game? We give it. The entrepreneur needs it. And working with crazy, passionate founders is what it’s all about.

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So, I’m reminded of the importance of the authenticity of claims.
Direct response demands no less, and actually much more from us.

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To a high degree, entrepreneurs are born, not made. You are either naturally comfortable with beginning things that have no clear outcome, or you are not. But don’t worry, if you are not a natural entrepreneur, it does not mean that kind of business is not right for you.

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One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His answer was “It’s not the customer’s job to know what they want.”
Why is it that truly great leaders seem to get right to the point? In my view, bold clarity does not take more than a few words.

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Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.