Subscribe to this pageThe power of direct response is once again proven to be held in an amazing equation – the relationship between product, price, offer, call-to-action, creative, media, and conversion.
The power of direct response is once again proven to be held in an amazing equation – the relationship between product, price, offer, call-to-action, creative, media, and conversion.
As marketers, all too often we allow a simple truism to escape us. Especially in our advertising messages.
When I moved into the business of direct response, I was really compelled by the possibilities I was seeing for message testing in the often underutilized and under appreciated medium of radio – a highly efficient channel that allows you to rapid test real messages with real consumers.
What if brand TV advertising and direct response could come together? Marketing Architects was rooted in direct response, but we’ve seen an influx of business that would have been previously labeled traditional brand advertising.
Marketing Architects, a leader in direct response advertising solutions, won the 2010 Electronic Retailing Association (ERA) Moxie Award for Best Direct Response Radio Campaign. This honor marks the agency’s fourth consecutive win in this category, and the sixth overall since the program’s inception in 2003.
The difference between great radio creative and less than great radio creative, and what it means for a client’s bottom line.
