Subscribe to this pageI frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
I frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.
The power of thinking like a customer never becomes more apparent than when you actually become your own customer.
Over the years I have found that many “experts” in modeling are really good at making the simple, complex. But it doesn’t have to be.
In radio advertising, the difference between a successful or failed direct response campaign could come down to the toll free number.
One of the most exciting moments in Direct Response Marketing is when a conversion breakthrough triggers a multi-channel “ripple effect” that creates waves of profit for our advertisers. The challenge that many direct-to-consumer marketers face is increasing the probability and frequency of finding those breakthroughs.
I found myself making this statement recently to the head of analytics for one of our clients. They were surprised by this statement. It goes against what many have been told or led to believe about broadcast advertising, and radio in particular. But in reality… Frequency actually hurts response!
TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé, providing the greatest insight about consumers in real-time and helping to route calls to the most appropriate agents.
Have you ever stopped short of advertising on TV because of the high cost of testing on that platform? It doesn’t have to be that way. Here’s how.
Marketing Architects CEO Chuck Hengel describes his vision for marketing trends in 2011.
