Media Buyer – Direct Response TV
When it comes to understanding TV and Direct Response advertisers, no one is better than our Media Buying Services team. We field a team of TV industry experts, not just media buyers. We work with the finest local and national TV stations in the United States to pinpoint the exact moment on their schedule that will generate the greatest return. If being part of a fast-paced, results driven environment is right up your alley then we want to talk to you! As a Media Buyer you will be responsible for:
- Negotiating with local, national and regional television media outlets and leveraging relationships that result in predictable results
- Securing highly efficient day parts in addition to leveraging value added benefits on a consistent basis
- Optimizing profitability through data analysis
- Elevating existing television relationships and finding new solutions to meet ever-changing business needs
- Participating in the ongoing planning process, recommending media selection and investment levels
- Investigating new business models to improve advertiser results
- Utilizing state-of-the-art media buying tools
Qualifications:
- Bachelor’s degree in Advertising, Communications or Marketing preferred
- Prior Media Agency experience preferred
- Direct Response experience a huge plus
- A negotiation expert
- A master at building and nurturing relationships
- Experience with media buying programs and tools a plus – CORE, STRATA & MRI
- Thrives in a results driven environment
- Effectively manages multiple tasks and priorities within a fast-paced work place
- Leads, takes initiative and will go to any length to make results work
