Subscribe to this pageAs marketers, all too often we allow a simple truism to escape us. Especially in our advertising messages.
As marketers, all too often we allow a simple truism to escape us. Especially in our advertising messages.
When I moved into the business of direct response, I was really compelled by the possibilities I was seeing for message testing in the often underutilized and under appreciated medium of radio – a highly efficient channel that allows you to rapid test real messages with real consumers.
What if brand TV advertising and direct response could come together? Marketing Architects was rooted in direct response, but we’ve seen an influx of business that would have been previously labeled traditional brand advertising.
