Subscribe to this pageFor the life of me, I can’t understand how Direct Response (DR) continues to be such a mystery to most marketers. I see it as the most accountable and transparent means to market products and services.
For the life of me, I can’t understand how Direct Response (DR) continues to be such a mystery to most marketers. I see it as the most accountable and transparent means to market products and services.
Ever since I can remember, I have been challenged with defending the relevance of radio. However, in the end, it’s the results that speak volumes.
Have you ever stopped short of advertising on TV because of the high cost of testing on that platform? It doesn’t have to be that way. Here’s how.
