Subscribe to this pageSocial media should only be used to accelerate the momentum of your direct response campaign – it can’t be the driver of it.
Social media should only be used to accelerate the momentum of your direct response campaign – it can’t be the driver of it.
Over the past two months at Marketing Architects, we have seen some tremendous leaps forward in customer response and conversionin the form of web attribution from Direct Response TV campaigns.
The power of thinking like a customer never becomes more apparent than when you actually become your own customer.
This week marks a milestone in the Marketing Architects data-center infrastructure which reached a goal of 100% of all possible servers being virtualized into its private cloud supported by VMWare vSphere.
Cloud plays a vital role in enabling Direct Response Marketers to test consumer response to products by incurring minimal upfront investment.
Agile development matches the mindset of Direct Response Agencies, producing predictable results quickly and providing a rapid feedback mechanism.
Social media network amplification provides an interesting approach to generating impressions
Marketing Architects takes a direct response to software defects, creating focus and driving efficiency through an intense Bug Bash
The foundations for successful Direct Response solutions on the web are fundamentally the same as those on air. There are four critical success factors that must be accounted for to ensure you are putting your customers in control.
Most ad agencies no more have a data-center than they do a software development team. We are different. Marketing Architects uses technology as a core business strategy.
