Subscribe to this pageI am often surprised by how much attention and lip service business leaders dedicate to corporate strategy – often at the risk of ignoring the critical role that culture plays in achieving strategic objectives.
I am often surprised by how much attention and lip service business leaders dedicate to corporate strategy – often at the risk of ignoring the critical role that culture plays in achieving strategic objectives.
Most executives would say the result is the only thing that matters. CEO’s are paid to drive sustainable, long term, profitable growth for their business. The consistent pressures they endure create an environment that is almost impossible to focus on anything but the result. I firmly believe that the result is critically important, but should never come at the expense of the behavior required to achieve it.
A recent article in Advertising Age discussed how marketers are turning call centers into revenue centers. Many of Marketing Architects’ clients are already at that stage,thanks to our Vocé platform.
