What is the probability of success for a product launched on DRTV these days? 20 to 1? 10 to 1? 5 to 1? Whatever metric you believe in, you are accepting a considerable margin for error. The DR entrepreneur lives by failing fast and cheaply, and then when it hits big, scaling quickly.

If you have been paying any attention to the technology press the last couple of years, then the phrase Cloud Computing will surely have come across your radar. Cloud offers an expense-driven, not capital-intensive, model to build a scalable platform, hosted on a large-scale, multi-tenant hardware solution. Cloud solutions come in many varieties - from a simple hosted server infrastructure to a fully-provisioned, self-service application like Hotmail.

Cloud plays a vital role in enabling Marketing Architects to test consumer response to products by incurring minimal upfront investment in web infrastructure to support multiple simultaneous product launches on air. The ability to stand up in days, and either tear down or ramp up rapidly ensures that Marketing Architects can support the internet-based response to Direct Response marketing just as well as it is able to support the Toll Free Number responses. These two response mechanisms (web and phone) are becoming symbiotic now as consumers are becoming far more prone to “check-out” a product online in response to on-air media.

In order to scale DRTV product launches, Marketing Architects leverages multiple cloud technology service providers: Landing Page development platforms, eCommerce solutions, Web Analytics and Reporting, Order Management and Server Hosting. It is this combination of Cloud Computing that powers the on-line response platform that underpins Marketing Architects Direct Response TV campaigns.